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Three Ways to Improve User Experience with FullStory

Meet FullStory: an app that captures all your customer-experience data in one powerful, easy-to-use platform. FullStory allows you to see exactly how users are interacting with your site with session recordings, click analytics, and more.

To get started, all you have to do is drop a small script on the pages you want to observe, and FullStory does the rest. Once user sessions start flowing into your dashboard, you can watch and independently analyze session after session, or you can use the tool to find specific pain points and optimize your users' experience accordingly. FullStory offers a host of insights into how users interact with your website, but here are three of our favorites.

1. Page Insights

When watching sessions in FullStory, you can observe how users generally move around a page with the playback option. But with Page Insights, you can get a more analytic, more granular look at user interactions. Page Insights gives you the control to see how users are interacting with each and every page element. The Page Insights tool consists of Click Maps and Inspect Mode.

page insights

Click Maps is a familiar analytical tool that has been around for a few years now. It allows you to see which page elements are getting clicked on and at what rate. FullStory’s Click Map also allows you to evaluate important UX considerations such as clicks leading to JavaScript errors, areas of user frustration, or clicks that lead to no effect on the page. Understanding what’s getting clicked on is important, but figuring out what causes users to exit your site is even more valuable.

Inspect Mode is a tool that takes Click Maps to the next level and allows you to visually interact with your site. Because FullStory is a re-creation of your webpage down to the last element, you can choose any element on the page and find out how often it is clicked on. If you want to keep an eye on an especially important area of your page, you can create a search for all users who have interacted with that element.

2. Search & Segment Sessions

After you start recording user sessions on your website, you’ll notice there is A LOT of footage to watch. The search feature in FullStory can be used to save time and is an efficient way to find the specific information you’re looking for.

The search tool works just like any search engine, prompting you to enter “people, clicks, page visits, and more.” You can get very broad with your search, such as looking at all the sessions in which a user reached the cart. Or, you can get very narrow and search for sessions in which someone is from Utah and is searching for a specific product on a tablet. This feature gives you the power to cut through every session and get to the information that is most important to you.


Once those important sessions are found, you can use FullStory Segments to save the search criteria. FullStory will continue to capture these specific sessions, which saves you time when you come back to the dashboard. FullStory starts you out with a few predefined segments such as “Signed-up,” “Rage clicked recently,” and “Mobile.” However, any inquiry you make with the search bar can also be turned into a segment. There is also an option to use the Inspect Mode to create a segment based on a specific element on a page.

3. Sharing the Data

The data you collect using FullStory is extremely valuable, and there are many times when you may need to share that information with other team members or even a client. FullStory makes sharing and commenting on searches easy.

When you want to make a note of a specific page action, you can do so with the share option under the time bar. By selecting the share option, you can leave a comment at a specific time in the session. This session is then stored in your notes in the Highlights tab of the dashboard. By clicking “Share” on the bottom of the page, you are also given the option to send the video replay of the session in a shareable link. This allows you to show a client any issues or even send a quick note to a team member.


There are many disciplines and departments within the tech community that may find the information provided by FullStory helpful. People may look at this tool and see it as solely a UX design program intended to uncover how users are interacting with the website. However, this tool can be used by the design team to see how the page layouts look for different users or can be used by developers to see how certain JavaScript errors are being triggered on a page.

FullStory allows business owners, marketers, product managers, developers, and designers to get a holistic view of how customers interact with their websites and products. It’s fully customizable, easy to set up, and allows you to understand your users like never before.